New UofL Logo Announced

At 3:00PM today, January 22, 2008 the University of Louisville will be unveiling new logos, new tagline and anthems, desktop and mobile phone wallpapers and just about everything else having to do with the school's visual identity. It's a whole new branding campaign and you can be among the first to see it.

Go to: http://louisville.edu/itshappeninghere/ and in 8 minutes and 43 seconds (as of this writing) you'll see the newly designed icons and logos that will shape the University of Louisville's brand identity for the next however many years. Perhaps they've found a way to rewrite history and will actually make this past football season a successful one. That would be a definite brand booster.

Update: OK so the new stuff is live now. As the address above hinted the new tag
line for the University of Louisville is "It's Happening Here."

The sentiment behind that tag line is "Everything that is happening at the best schools across the country also is happening here."

Other than the obvious issue of sort of leaving yourself out of the "best schools" category by saying "we're doing what the best schools are doing too" I dig it. It's actually very similar to  the sentiments that drive me to write Consuming Louisville. So much good and cool stuff is happening in this city and people just don't know. We've got to get the word out about our great city and the fine folks at the University of Louisville have got to get the good word about the university out as well.

That said, I'd love to hear other people's opinions on this new branding campaign, including from people who are actually in the advertising/branding/media/design fields. Any thoughts?

As part of the new branding they've got two new desktop wallpapers in various sizes (including for iPhone). So go forth and download them if you're so inclined.